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Hiring a Consultant of Market Assessment of Souk Shops

Now Open
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Hiring a Consultant of Market Assessment of Souk Shops

Now Open
  • Viewed - 80

Description

TechnoServe seeks to conduct a market assessment of Ethiopia’s micro-retail sector, with a focus on Addis Ababa, to determine the feasibility of adapting and implementing a localized version of the Smart Duka program. The study will generate actionable insights on the operational realities, ecosystem enablers, and barriers faced by Ethiopian small retailers (“souks”), particularly in FMCG trade, and provide strategic recommendations for program design and market entry.

Here is the organized summary of the Invitation for Bid from TechnoServe Inc. for a Market Assessment Consultancy.


💡 TechnoServe Inc.: Invitation For Bid – Hiring a Consultant of Market Assessment of Souk Shops

 

TechnoServe Inc., a non-profit organization focused on harnessing the power of the private sector to alleviate poverty, is inviting bids from consultants to conduct a detailed market assessment of traditional trade (souk shops) in Addis Ababa and compare it with the Kenyan retail market.

📌 Scope of Work: Market Assessment Objectives

 

The consultancy will focus on the structure, challenges, and opportunities within the Addis Ababa micro-retail ecosystem. Key areas of analysis include:

Focus Area Description
Market Size & Structure Understanding the overall size and geographic distribution of traditional trade (souks).
Operational Dynamics Analyzing sourcing pathways and relationships with manufacturers, distributors, and wholesalers.
Employment & Capital Assessing employment, access/management of working capital, and existence of organizational structures (e.g., saving schemes, collective buying groups).
Digital Integration Identifying and evaluating existing or emerging digital solutions targeting souks and their impact.
Retail Ecosystem Analysis Understanding the structure, challenges, and opportunities of the Addis Ababa micro-retail ecosystem.
Comparative Analysis Identifying key differences and similarities between the Ethiopian and Kenyan retail markets that influence program adoption.
Smart Duka Localization Exploring opportunities to test or localize components of a Smart Duka–like model (e.g., group purchasing, training, digital enablement).
Feasibility & Strategy Evaluating regulatory, financial, and operational feasibility for a potential pilot and long-term scaling strategy.
Recommendations Providing practical recommendations for piloting, scaling, and sustaining the model aligned with local market conditions and stakeholder interests.

📅 Submission Deadline (2025)

 

Action Deadline
Closing Date of Bids December 10, 2025

🌐 Detailed Information and Documents

 

🏢 Contact Information

 

  • Address: Haile G/Selassie Street, Rebecca Building, 8th Floor, Addis Ababa, Ethiopia.

  • Telephone: 251-116-630016/17, 0116 623464

  • Fax: 251-116-623370

TechnoServe has the right to cancel the bid partially or fully.

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