This summary organizes the invitation from MSI Ethiopia Reproductive Choices for a digital marketing partnership.
📱 MSI Ethiopia: Digital Marketing Agency Tender
Objective: To enhance the visibility, preference, and sales of social marketing product brands (Flame Condom, Back-up Emergency Pill, and Well-Daisy Contraceptive Pills) through consumer-centered digital strategies.
📋 Scope of Work
The agency will be responsible for the design and implementation of:
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Robust digital marketing strategies.
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Consumer-centered social media campaigns.
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Integrated marketing approaches to drive product uptake.
📅 Key Deadlines & Timeline
| Event |
Date |
Time |
| Document Purchase Start |
December 22, 2025 |
8:30 AM – 5:30 PM |
| Submission Deadline |
January 05, 2026 |
10:00 AM |
| Bid Opening |
January 05, 2026 |
10:30 AM |
📝 Submission Requirements
Bidders must submit two separately sealed envelopes (Technical and Financial) containing:
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Legal Documents: Renewed business license, Tax Identification Number (TIN), and VAT registration certificate.
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Signed Bidding Documents: All provided forms must be signed and stamped.
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Technical Proposal: Outlining the strategy and agency capacity.
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Financial Proposal: Detailing the cost structure for the services.
📍 Location & Contact Details
Address: Kirkos Sub City, Kebele 02, House No. 174, Addis Ababa.
Landmark: Wello Sefer, in front of Tebaber Berta Building.
⚠️ Important Notes
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MSIE is not bound to accept the lowest offer or any specific bid.
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MSIE reserves the right to reject any or all bids.
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The selection will be based on the quality of the integrated marketing strategy and technical competence.