🎨 PSI Ethiopia: RFP for Creative Agency (Multimedia & Social Media)
RFP Reference: PSI/040/2025
Project: DISC Ethiopia (DMPA-SC Self-Injection Pilot)
Objective: To create bold, disruptive, and “out-of-the-box” creative content to build awareness and correct misconceptions about self-injectable contraceptives in Ethiopia.
📋 Scope of Work
The selected agency will be responsible for:
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Multimedia Production: Developing visually striking content (video, graphics, etc.) that stands out across various Ethiopian contexts.
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Social Media Activation: Driving demand and engagement through edgy, disruptive, yet culturally respectful digital campaigns.
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Brand Awareness: Bridging the familiarity gap for DMPA-SC, which was only introduced in Ethiopia in early 2025.
📅 Important Deadlines & Timeline
| Event |
Date |
Time |
| Bid Pack Available From |
December 25, 2025 |
– |
| Document Access Ends |
January 9, 2026 |
– |
| Final Submission Deadline |
January 15, 2026 |
10:00 AM |
📝 Bidder Requirements & Profile
PSI Ethiopia is looking for an agency that is courageous, edgy, and disruptive. Requirements include:
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✅ Legal Registration: Valid registration documents and statutes.
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✅ Creative Expertise: Proven experience in producing bold ideas that push boundaries while remaining respectful to local culture and language.
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✅ Resonance: Ability to create content that speaks to diverse population groups across Ethiopia.
📥 How to Apply
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Obtain Bid Pack: Bidders must use this Microsoft Forms Link to request the official documents.
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Submit Soft Copy: Technical proposals only must be submitted digitally (as per the bid pack instructions).
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Submit Hard Copy: Both financial and technical proposals must be delivered in person to the PSI Ethiopia office.
📍 Submission Address
PSI/Ethiopia Office Bole Sub City, Namibia Street (from Edna Mall to Bole Atlas Hotel),
Adjacent to SOS International Villages,
METI Building, 10th Floor.
